The varying assets in your marketing arsenal are vast and it can be difficult to know which mediums will work best for your business’ current goals. Luckily, we can help navigate.
As your full service digital marketing and creative agency, we collaborate with your business to create integrated marketing solutions that resonate and deliver powerful results. From digital marketing to creative print and beyond, we do it all with crafted strategies and implementation.
AdWords is Google’s online advertising programme that lets you reach new customers and grow your business. With AdWords you can choose where your ad appears, set a budget you’re comfortable with and measure the impact of your ad. There’s no minimum spending commitment. You can pause or stop the service at any time.
You can reach people as they search for words or phrases (which are called keywords) or when people browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.
SOCIAL MEDIA MARKETING
Facebook is often seen as the holy grail of social media platforms, not just for your personal use but for your business too. Because so many people spend so much time on it, it’s definitely an essential space to market your brand. Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers?
This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your standout qualities.